OUR MARKETING STRATEGY

Marketing for a product range like ours has been quite a challenging job in this competitive arena. Lot of global players too are entering into the indian market, Still we can bank on our proven quality as our USP. We cater to both, automobile and industrial sectors with our quality lubricants & V-Belt.

To cater to the automobile & industrial sector, we have set up a team of Marketing Executives who assists the Regional, Zonal as well as Taluka level distributors and retailers. They also play a great role in networking with automobile users and industrialists technicians and in educating them about product usage along with providing us with valuable feedbacks.

industrial lubricants & V-Belts are another area of our operations and we are letting no effort to waste in providing a wide range of lubricants & V-Belts which are used in both low and high temperature operations and require infrequent replacements or top ups.

Mining, cement plants, steel plants, chemical plants, garment industry and food industry are some of the industries presently covered by us. The rural segment requires more attention and we are providing them with the necessary product mix to their satisfaction.

There's another segment that is also equally important and that is the farmer. An Indian farmer requires lubricants & V-Belts, for a range of applications like engine oils & V-Belts for tractors, pumps motor bearings to harvesters. We try and reach his farms to a greater extent. Our unique concept is that we provide doorstep delivery to your nearest stockist.